Posts tagged as:

marketing

I often hate marketers; sometimes they force me to rant

by Dirk June 23, 2010

***UPDATE: After firing off my email and posting here and on Twitter Adam Kurtz, Regional Sales Director, called me personally to apologize and explain the situation that led to the email being sent out. Very professional, and I could feel his pain as the hard-working sales guy seeing his sweat and tears undone. Kudos to [...]

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Me, a generalist?

by Dirk December 14, 2005

I had a really strange experience recently, while helping a friend sell a large application design project. As the meeting began and the key players were being introduced from both sides, I was, in part, positioned this way: “Dirk is the technology guru who understands how the front and back ends of the application will [...]

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Beyond the Pixels: consider the entire experience

by Dirk June 2, 2005

My recent article, Completely Rethinking the Web, has picked up a good deal of secondary traffic. One line in particular – from the comments, not the article proper – has proven to be a particular area of focus: “We need to begin controlling the environments that our work is going to be experienced in,” first [...]

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Starbucks: corporate messaging, sustainability and better design

by Dirk May 5, 2005

I’ve been spending most of my workweeks in San Mateo, as part of a weekly cross-country commute. One thing that has become part of my daily routine here is getting Starbucks on my way into work in the morning. Today, while waiting patiently for my Venti Iced Americano with light ice (why is it either [...]

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The State of User Experience

by Dirk April 21, 2005

Great thoughts speak only to the thoughtful mind, but great actions speak to all mankind. – Theodore Roosevelt It is a source of perpetual amazement to me that so much focus, attention, and energy are given to the opinions of critics and analysts, who sit detached, off to the side, choosing to criticize the efforts [...]

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Mobyhotel.com

by Dirk February 4, 2005

The music industry offers some of the more interesting online experiences. A good example of a promotional site for an as-yet-unreleased album is for Moby’s upcoming album, Hotel. This site uses engaging and experiential content and applications, successfully uses the hotel metaphor to imprint the product identity, and is regularly updated with new content, features, [...]

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Marketing

by Dirk January 10, 2005

Marketing is the organized approach to persuading the purchase decisions of people.

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Becoming part of the game

by Dirk December 21, 2004

“Isn’t the problem that, today, people don’t just see themselves as spectators, they see themselves as part of the game?” – John Saunders, ESPN analyst, in the wake of the brawl between the NBA Indiana Pacers and fans of the Detroit Pistons The incident that led to Saunders’ comments was troubling and thought-provoking in myriad [...]

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From Brick to Click: providing immediate gratification

by Dirk February 13, 2004

Originally published at Thread Intelligence You’ve been there. The purely emotional moment when, out of the blue, you decide that you want something. And you want it now. It doesn’t matter what it costs, or that the store is across town. It is the song that you just heard, or the scotch you just sipped, [...]

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Web Design and Integrated Marketing

by Dirk October 24, 2003

Originally published at Thread Intelligence Web design—particularly the Web interface—is far from an island unto itself. Indeed, Web interfaces are only one tangible extension of an organization’s marketing and communications. This is a critical point that is often lost on everyone in a company, from the VP of Marketing to the brand manager to the [...]

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