Posts tagged as:

experience design

Starbucks: corporate messaging, sustainability and better design

by Dirk May 5, 2005

I’ve been spending most of my workweeks in San Mateo, as part of a weekly cross-country commute. One thing that has become part of my daily routine here is getting Starbucks on my way into work in the morning. Today, while waiting patiently for my Venti Iced Americano with light ice (why is it either [...]

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Hotels: a model for experience design

by Dirk April 19, 2005

My professional life is all about designing experiences. Whether it be a digital system, or a corporate strategy, or an information visualization, or a trade show booth, clients expect me to help them concept, design, and implement superior experiences. In order to do that successfully, I spend quite a bit of time engaging in a [...]

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The elevator experience

by Dirk February 3, 2005

Last week my friend Donna shared her insights on the elevator experience, and tongue-in-cheek suggested that I should write a post on the topic. So it goes that, when my friends ask something, typically I acquiesce – particularly when it means exploring a topic that is such a universal source of experiential discomfort and confusion. [...]

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Web Design for All the Senses

by Dirk January 12, 2005

Originally published at Digital Web Magazine My friend, Nathan Shedroff, provides many foundations and definitions for the discipline of experience design in his book experience design 1: “Most technological experiences—including digital and, especially, online experiences—have paled in comparison to real-world experiences and have been relatively unsuccessful as a result. What these solutions require is for [...]

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The pleasure principle

by Dirk January 11, 2005

“You have given my wife and I a great deal of pleasure.” – Lt. Columbo, to virtuoso conductor Alex Benedict, a few short scenes before arresting him Giving pleasure. Is there anything more viscerally powerful that one person can do for another? While we typically have a defined notion of what pleasure is – and [...]

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Becoming part of the game

by Dirk December 21, 2004

“Isn’t the problem that, today, people don’t just see themselves as spectators, they see themselves as part of the game?” – John Saunders, ESPN analyst, in the wake of the brawl between the NBA Indiana Pacers and fans of the Detroit Pistons The incident that led to Saunders’ comments was troubling and thought-provoking in myriad [...]

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Brand Experience and the Web

by Dirk July 14, 2004

Originally published at Digital Web Magazine There is far more to the Web than “just” being the Web. Indeed, the Web is only one component of a ubiquitous network of communication, interaction and information. While each of us are tacitly aware of the bigger picture, we often do not truly recognize and understand how it [...]

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Nathan Shedroff: The InfoDesign Interview

by Dirk March 1, 2004

Originally published at InfoDesign Each month, InfoDesign interviews a thought leader in the design industry, focusing on people who are identified with or show strong sensibilities to the design of information and experiences. This month, Dirk Knemeyer interviews Nathan Shedroff. Nathan is one of the pioneers of experience design and popularized the term with the [...]

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From Brick to Click: e-commerce and experience design

by Dirk January 15, 2004

Originally published at Thread Intelligence The biggest advantage that brick-and-mortar stores have over eCommerce stores is the physical experience. There is just no getting around the power and influence of a physical environment. All five senses are stimulated. There is an opportunity to physically handle and spatially size up potential purchases. There is a level [...]

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Lessons Learned: better design on a Saturday morning

by Dirk November 20, 2003

Originally published at Thread Intelligence Many of the lessons that I learn about design occur in my everyday life, when I am not even thinking about design. Last weekend was a perfect example. On Saturday I decided to do some clothes shopping at a Dillard’s store. Dillard’s is a large chain of department stores, with [...]

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