Dirk Knemeyer

The Gig Economy & Experience Design

The Gig Economy & Experience Design, September 15, 2016

The first concept I had for a “business” that was down the path of the gig economy or the sharing economy was in 2003. It was focused on a very mundane thing, which is cleaning up after a party. Where I came from with this is that when you have a party, and it makes a giant mess, right, it’s a shit show. You have a great time at the party, and the cleaning up is fricking horrible. You don’t want to do it, because you’ve got all this good energy that’s so much fun, and then when you’re done, you’re tired or you’re drunk, or it’s the next day and more things are going on, yada, yada, yada. But, if you had to clean up that same thing when you were sort of at the peak of your abilities. If you were just ready to do some cleaning, it would be no problem. You would just kill it.

My concept in 2003 was we need to use the internet so that I can sign up, and I go and I clean up after somebody else’s party, and it’s no problem, because like, I’m hanging out. I just feel like doing it, and then after my party, when I don’t want to clean up, I just want to like bask in the awesomeness that was this giant blowout, this crew’s going to come in and clean my shit up. I just get to be happy, and it was really good.

We can debate the merits of that idea all we want, but the point being what I was focused on, and what I think the future of the gig and sharing and human economy need to be focused on is the experience of life, and looking at the rhythms of the things that we do, how we do them, and how can we accommodate for each other. How can I come in to something that is a weakness for you, or something that, just in terms of your energy level in the moment isn’t the right thing for you to be doing, and it’s no shit for me to do it. I’m happy to do it. It’s easy for me. I just come in and do it clip clip, and I’m done. Other people come in clip clip for me and doing it as well, right?

I would like to see instead of like the problems being solved now are really around technology. We can come in, and now this technology has reached the point we can do these things with cars, let’s do these things with cars. I’d like us to think about where are the opportunities to provide for and service one another to make all of our lives better. I think, in terms of the benefit to the human condition and the human experience, that’s where the more interesting product strategies lie.

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