Dirk Knemeyer

The future of Twitter

The future of Twitter, December 30, 2011

A short comment contextualizing the prediction could go right here

My [prediction for 2012] is that Twitter will be the big internet story of the year. What I mean by that is, of course Twitter has already broken through. They’re one of the more interesting and exciting, and to some people, pedantic and pointless internet companies for a number of years now, but I think Twitter is going to break into the top few. Whereas, right now if you ask somebody their list of the top internet companies, you’re going to hear Google, you’re going to hear Amazon, you might hear Apple—even though technically they probably shouldn’t be on the list. But Twitter’s not at that level.

2012 I think is the year Twitter is going to break through. There’s a few reasons I think that. The first one is—and probably the most important—they’ve really started to figure our advertising. So they’ve dabbled in it for a little while. A lot of it as a consumer I have found very unsatisfactory. But they’re figuring it out. And once the advertising’s figured out, that’s when the revenues are going to get lined up. And once the revenues are coming in—because up to now it’s been a whole helluva lot of burn and not a whole lot going it—that’s going to really change the game for them. The other part of it is—and this is a hugely biased observation of course—they’ve put together a design dream team at Twitter over a period of years now. And Andrei Herasimchuk, old co-founder of Involution Studios, was the first designer hired at Adobe, he’s hired in there and he’s one of the senior designers. They’ve brought in other people, another Involution Dave Bedingfield, who’s incredible, and a whole host of just all-star designers. They’re really investing in the product, in taking it to the next level of thinking, taking it to the next level of scope and really going out and challenging Facebook and Google for global supremacy of the internet. I think 2012 is the year, not necessarily Twitter gets ahead of those companies, but it’s the year where Twitter’s long-term strategy becomes apparent and it suddenly becomes visible to every one that Twitter is something that could help to define, to some large degree, the next decade of the internet.