Dirk Knemeyer

On Disney’s decline

On Disney’s decline, March 1, 2011

A short comment contextualizing the prediction could go right here

Last week Disney purchased Togetherville, a social network for kids that focuses on privacy and safety. Disney has been known to invest in Silicon Valley startups so this should be no surprise. The real question, could Disney ever be A or The big player for children’s online presence? I’m going to say no. While Disney has historically had the clout and penetration to seemingly dominate the mindshare of toy budgets for our smallest citizens, their product and brand have been falling more and more out of step with macro changes in our society. Disney will remain a money-making monstrosity into the foreseeable future, but the days of the animated empire dominating the gateway to magic for America’s youth is certainly over. Like the awkward plastic and moldy facade of Disney manufactured city “Celebration Florida”, no amount of late adoption of key technologies will make Mickey and Minnie seem special in quite the same way ever again.