Dirk Knemeyer

Microsoft Store

Microsoft Store, July 19, 2011

A short comment contextualizing the prediction could go right here

On the other end of the spectrum, Microsoft announced plans to open at least 75 new retail stores over the next three years. Now, to be fair, I was very skeptical of Apple’s plans for retail stores ten years ago, and needless to say they’ve turned out to be a smash hit. But, Microsoft stores? Man, where is the juice there? Who is going to hang out somewhere looking at Acer computers? Or at Windows Phone 7 devices with dismal 3.8% marketshare? Maybe they’re hoping their Xbox platform and industry-leading Kinect user interface will put the asses in the seats? Or maybe they have some gnarly tech plan that will be a game-changer? Maybe Microsoft will surprise and impress me and other opinion makers who will be crucial to their success, but, based on the available data, I just ain’t seein’ it.