Dirk Knemeyer

Design intelligentsia

Design intelligentsia, December 11, 2006

A short comment contextualizing the prediction could go right here

Just because design is beginning to find its legs and assert a role among the chorus does not translate into design being any more special or unique than the other approaches and tools that make for successful business. The design intelligentsia needs to focus less on ourselves – which, by the way, is a historical failing of designers, not just in this context – and begin looking outward into other disciplines and the symphony of business in order to maximize our success and find a realistic place among our peers.