Twitter is in the news again this week as their acquisition of TweetDeck became finalized. At the same time Ubermedia, the company that was competing with Twitter to buy TweetDeck, rolled out a new Twitter app called A+. While on the surface it is a vanity app for Ashton Kutcher to better pimp his Twitter platform, in reality it is the first in a potential tsunami of branded, custom apps for celebrities that allow them to better highlight their Twitter activity, and potentially monetize it. In the months ahead we should expect to see more of this kind of celebrity driven, branded, highly customized app around self-important individuals trying to rise above the noise of our larger feeds. This will be an interesting space and trend to watch.