Dirk Knemeyer

Why Companies Become Bad

Why Companies Become Bad, October 22, 2015

When I think of CEOs who, big company CEOs who I find admirable. I mean one of them who I would have said in the past was Jeff Bezos. Started a book selling company. Seems like a nice geeky guy. The way Amazon behaves now, if you had Jeff Bezos sitting in his garage 20 years ago, he would have said his company would never behave that way, but here it is. Here’s Amazon freezing out competitors with bullying business tactics if people don’t do things exactly the way they want they get shut down and shut out with strong-arm strong-handed crap. That guy before he was the CEO of this conglomerate never would have stood for it, and now he’s presiding over the company that’s doing it. I mean you name for me a big company that’s really doing it differently, that really is, because I don’t think they are. I think that once a company gets to a certain size it goes down the path of evil. Evil is probably too loaded of a word. It goes down a path of badness. Even if your motto is not do evil, right?

I can only guarantee it’s financially driven. They’re saying, “Uh-oh, we’re starting to see a drop off in customers, and we’re getting these reports of all these pissed off customers about this customer service thing.” ROI-wise, if we are not losing these customers we’re gaining more if part of it is this on-shore call center. Those are the kind of … There’s nobody saying, “You know what? I went through our system and it sucks. I went through it myself four hours, miserable, we’re not putting our customers through this. We’re going to do a better way because it’s the right thing to do and it will make us a better company ultimately.” That’s not it. It’s all the accountants, the bottom line, that’s the problem. Darkness comes from that mentality. Darkness comes from the bottom-line mentality because it strips out the empathy, it strips out the compassion, it strips out the service for the consumer and it focuses on the profits for the organization.