Dirk Knemeyer

Brand experience and hotels

Brand experience and hotels, April 19, 2005

A short comment contextualizing the prediction could go right here

The experience is becoming the brand. People are smart. The days of the marketing and advertising weaving a brand and even making up for deficient products is over. It is all about the experience, the products and services themselves. Traditional hotels, particularly chains, are remnants of a paradigm that is passing into history. The industrial age notion of the sterile, cookie cutter solution has been reduced to base commodity in one milieu after another.