Dirk Knemeyer

Amazon one click purchase

Amazon one click purchase, May 18, 2005

A short comment contextualizing the prediction could go right here

Why, in most places on the site including the home page and search results, don’t you have single click functionality to put each displayed/featured item into your shopping cart? Ideally, there would also be single click functionality for a 1-Click purchase, as well as Add to Wish List, as ubiquitous design components attached to every object available for new Amazon purchase. Wasting clicks drilling into the product details of something I already know I want to buy makes Dirk an irritable boy!