Dirk Knemeyer

A Gentler Future for Knowledge Work, January 5, 2017

The French law really struck a personal note for me. The reason for that is when I was younger, it’s less over the last few years, but when I was younger I was basically working 17 hours a day.

I would be spending a little bit of the time with family, but even when I’m there the email’s going and if something important comes in I’m going to respond to it. There’s someone who I worked with for a long time, worked very closely, and certainly email was a big part of our communication. Probably more so for me, I’ve always been a heavy email-er, I’m introverted, it just email as a medium suits me pretty well. There came a point his wife wrote me and said, “Dirk, you can’t send emails on the weekend anymore.” She said, “All weekend emails flow in from you with all these big initiatives, requests, things to do, and my husband gets more and more stressed. More and more anxious. More and more unhappy, because your emails keep coming in.” She said, “You just, you just can’t do it anymore.”

I was in my 30s at that point and so you know I had been emailing my way, which is 24/7 essentially for many years. Just oblivious to the possibility that for another person, that flow of communication in certain times, in certain volumes, would be a negative. Would be something that had a deleterious effect on them, because at that phase of my life I was just sort of wired to be always working, always going, it wasn’t, it may have been subconsciously and internally stressful for me in ways I wasn’t in touch with. Consciously when emails would come in I didn’t feel stress, I just attacked them, I just took them, I just went right to them. The metaphor I’ve used for email is tennis. It’s like playing tennis. I would run around the court making sure the balls were always in the other people’s court, basically.

Fast forward now to today, and France is identifying the fact that email, receiving email, feeling the compulsion to respond to email, the requests that email may contain that spur someone to other action at certain times, in certain proportions, isn’t good for you. It’s unhealthy in ways large or small. I think that’s an important recognition. I don’t think that the French law, you know, you said the sort of- we don’t know yet, is it just one little thing, is it visionary. It’s probably one little thing. France has been a trailblazer in affecting labor law that basically no-one else adopts, right? France famously did the 30 hour work week I don’t know how many years ago, but sometime this decade. You know, nobody else is doing that, or maybe there’s a few small countries. But, the main pillars of the economy certainly are not. They’re going by the old rules, and the old modes.

I’m happy that this law is sort of making us think more about the impacts of modern technology on human life. First world life to make it more specific. But, I don’t think that this law in and of itself is going to amount to a sea-change of any sort.

I think things are going to get on differently now then in the earlier industrial revolution and there’s a few reasons why. Number one is at that time, the worst part of your life was work. You would go in, you’d lose fingers, you wouldn’t be able to sleep, it was human slavery, human torture, human- I mean it was really, the worst part of your life was the work experience. Now, the worst part of your life is not the work experience. So yeah I know, using email as the example, it can be stressful to get email at night. It can be stressful to get email on vacation, on the weekend, yadda, yadda, yadda. But, that’s not the worst part of our lives. The worst part of our lives is not the work part, it’s the life part. It’s the fact that we’re addicted to sugar. It’s the fact that we’re addicted to salt. It’s the fact that we are addicted to the call of the new. It’s the fact that we are in this broken capitalist paradigm that makes us fat, that makes us inattentive, that makes us feel unfulfilled.

There were enormous reasons why the industrial revolution needed to be reformed, and the inhumanity of work needed to be brought more in line with what’s appropriate. But, it’s so much farther down the list now. The issues we have, or rather some of the personal things that I said, or some of the more systemic things around global warming. Like, the fact that email stresses us out is just not a big deal on the list, whereas child labor laws and some of the things that didn’t exist over a 100 years ago, like the absence of those, were more sort of at the fulcrum of what was wrong with civilization.

The things that are wrong with civilization now are really far removed from the plight of the digital worker. Which, is not to say that those aren’t negative things, but it’s going to be a lot harder to coalesce around that as the rallying cry in this environment of plenty, and where the real issues and the real things that are killing us are happening at a very different level.

When I walk into a store, they have a sensor that records the person walked into the store; is that inclusive in my data? When I’m out on the street there are cameras filming, and some of them can make out my face and could come in tight on my face, and that’s data out there. Is that my data? To me that’s the trickiest, because it requires a crisp definition of what, quote unquote, your data is. I haven’t seen a good thesis for what that should be, and I think getting to the bottom of it is going to be tricky.


Twitter, Business Models & Information Overload, December 8, 2016

At some point, Twitter will get acquired. There’s too much money to be lost to not sell for at least something well below what they hoped and their investors were driving for. Business model, they haven’t found it yet. I’m not seeing an obvious business model in the current sort of Internet technologies stack for Twitter. I mean, look, there’s theoretical business models. They have a business model now, quote-unquote “business model,” with promoted tweets and other rubbish, which is following sort of the old-school commercial approach to attempting to monetize. That is a business model, but it’s not a very successful one.

The question is how will Internet technologies evolve in the years ahead and how could that meta-platform and the platforms within it better enable a product like Twitter based on ease of use, free information, network effects, access to celebrity, among others, not just celebrities, of course, for that to be brought together in a way that it can make money. Right now it can’t, because they’ve given it away for free. Maybe they had to give it away for free in this environment. The reality is if now they yanked it, somebody else would give it away for free. Even if you can’t find a business model around it, the power of the platform is immense. The fact that we are all essentially directly connected to everyone else, except for the very few who don’t opt for Twitter at all, even though they’re famous and would benefit from it or the people who are unknown and not sort of relevant to a networked effects conversation at that level. I mean, we’re connected to everyone, within those exceptions.

Super powerful. Super valuable in non-capitalist ways, but not super valuable relative to the investment, relative to the expectation, relative to the scale of their burn within a normal business structure.

I’m sort of a late Twitter user. I wouldn’t say I really enjoy it, but I do see the value in it. Do we need the news in the way that the news has become accepted as a thing in our lives? Do we need to know that that plane was coming down? Do we need to know that that plane landed on the Hudson River at all? Much less, do we need to know that that plane landed on the Hudson River two minutes within it actually happening? Certainly, the latter is completely unnecessary. I mean, that’s first-world privilege at the max. I would say even the other isn’t necessary. We don’t need that bit of news. That news is not relevant to us. I mean, there are some people in Manhattan or in places where the plane was coming, destinations, very specific people, but for our nation of 300 million-plus people or let’s take the whole world, six billion or whatever the number is now as it continues to spiral upwards, totally unnecessary to know that there was this plane accident on the Hudson River at that time, that it ever happened. It’s unnecessary.

We’ve become conditioned to thinking that all of this stuff is necessary. Oh my god, there’s a child in a well in Guatemala. Oh my god, this, oh my god, that. 99% of what we get on the news we don’t need and, you could argue, is bad for us in a number of different psychological ways. The sort of meta question over all of this Twitter stuff is this urgency, this notion of how it fits into some view of news in the global world, even relevant? I think no. I think that we’ve been taught it is, we’ve conditioned to it being, but my life would be better if I stopped hearing about the person who sawed somebody’s head off on a bus in Africa or all the crazy rubbish. I mean, it just makes me sad and depressed and fearful and suspicious. It’s not good at all. I don’t know, it’s not good at all.


Design Challenges for AI & Sensor Technologies, November 4, 2016

I think that the imagination runs wilder than the reality. I mean, one of the things like with the health room that we talk about is the possibility, for example, collecting specimens in the drain in the shower, right? I mean, then evaluating those. Well, if there’s sensors in the drain of the shower, how do those sensors get cleaned, right? It’s very exciting to imagine sensors, sensors, sensors in all of these different places but how are they maintained? How do they continue to function? Once you have this distributed network of devices, essentially, all over the place, as different devices in that ecosystem fail, how does that impact the effectiveness of the ecosystem?

It’s neat, and it’s especially neat in theory, like when you talk about, “Oh, it’s so cool, all these different things that can happen,” but in reality, we live in a world governed by the rules of physics and there are requirements, whether they be in terms of power, whether they be in terms of cleanliness from the standpoint of having an electronic device able to function in the intended way, despite being in odd circumstances as well as people’s just tolerance of interest for everything that can happen. It’s interesting, nanotechnology in general is interesting. I mean, smaller means accessibility, smaller means there are more things that you can do, but the potential of nanosensors in the short term, I don’t know. I think it might start to get more interesting in the medium and long term when some of the other related enabling technologies are improved, such as batteries, for example.

Artificial intelligence is the plumbing of our digital future so that’s just the reality, and so now we’re watching and adapting as we see the quality of artificial intelligence increase, so that it is increasingly able to permeate and to influence. Again, it’s going to be slower than we think in a lot of ways, but it is what our digital future will be built around.

It’s just so far away, and again, I’ll use Siri and Alexa as two examples of that. I mean, these are products that have a lot of money from big corporations put behind them, and are designed for consumer use. I find them both to be garbage, and this is years after they’ve been released and had the chance to be optimized, and how far away are those products from being wonderful? It’s years. It’s not decades, but it’s years. We’re just not there yet. It’s clumsy, it’s clunky, but it’s not there.

There are individuals for whom the novelty and the fun of exploring those technologies and growing with them is part of it. I want to live my life. For me, the technology allows me to live my life better, and as soon as you’re clumsy and clunky and stupid, you’re making me live my life worse. It’s just two different ways of looking at it but from a money making standpoint, people better treat me as their consumer as opposed to you. Because it’s my seeing it as good enough for my life, is it at a point where it could go mainstream, whereas you definitely are on that bleeding edge of tech geeks.


Personal Computing Ecosystem, May 25, 2016

Right now, there’s too many devices in the personal computing ecosystem. We’ve got our laptop or desktop main machine. We’ve got our iPad tablet device. We’ve got our smartphone. Now they’re proposing to bring watches in at a little different level but still in that ecosystem where things like the Fitbit or these sort of complimentary IoT devices. Brass tacks, there should be no more than two personal computing devices that cover all of the use cases that people need within their ecosystem. There may be other accessories off that. I have my laptop. I also have a big monitor that the laptop plugs into. At the end of the day, the laptop is the computing device. Right? Right now, the market is trying to make four different devices fit in. Again, the personal computer, the tablet device, the smartphone device, and the watch-like device, and that’s two devices too many. It’s why watches are flailing.

I think there’s a great opportunity for innovation for the company that really nails what are the two devices. In the long term, it’s one device because the nanotechnology, the miniaturization will get to such a point that we have one thing that is the personal computing thing with accessories coming off it. Pushing that onto the farther out shelf, in the nearer term, the company that can solve for here are the correct two computing devices in people’s ecosystem to solve these use case in sort of the best hybrid way, that’s what we really need. Trying to solve at the watch level is putting one more unnecessary device into the stream. It’s just strategically wrong.

Humanity as User Interface, May 12, 2016

The whole wearables thing is just a transitional phase. Embeddables are going to be where it’s at. Wearables are going to be clumsy clunky junk.

When you let your mind sort of go crazy and explore, it seems like dystopia all over the place, but, I don’t think the technologies will manifest that way. The technologies can’t manifest that way, and here’s why. To take your example of employers, employers being up in your shit, every damn thing you do at work, it’s not feasible, and the reason it’s not feasible is we as humans are not robots. We are going to rest, we are going to take moments where we are not linearly kerchunking away like John Henry on the railroad on the exact thing the employer wants us to do right in front of ourselves. If that level of monitoring existed, it would spoil the relationship between virtually every employee and every employer everywhere in the world, and that’s not going to happen, so, yes, there are a lot of interesting questions about where this could go, what could happen, how it impacts us, but a lot of them wouldn’t even be manifest because they would undermine the very fabric of reality.

We’re a long way away … I shouldn’t say that because neuroscience is moving very quickly, but we certainly don’t have a coherent sense yet of, and of course, it would have to be different for each person because we’re all wired so differently, but, we don’t yet have a coherent sense of the optimal way to work is in four hour shifts with two and a half hours being kerchunking, and a half an hour being daydreaming, and fifteen minutes being a power nap. At some point, that kind of stuff will be figured out, but I think we’re a long way away from that and it would only be in the context of that deeper understanding of how the human animal optimally functions that that sort of analysis of how people are spending their time at work, what they’re doing really has any value. Until that, it’s just voodoo.

I’m picking on that one example to sort of push back against the whole waterfall of interesting thought examples you had of these crazy ways it could go. A lot of them aren’t going to go that way because it would be completely undermining to the basic systems and functions we have in place. The ones that we should probably be more concerned about are the ones that would be more at the level of the government, Big Brother, tracking. Right now with our cell phones, we can be tracked in pretty granular ways, probably more so than we realize, and maybe it’s even happening in ways beyond what my naïve little brain would allow for.

I don’t know that embeddables change the game that much. I think where I’m interested with embeddables, at the end of the day, our eyes, our hands, our mouth, and other parts of our body are part of a UI. They’re part of a user interface between ourselves and the outside world and we’re going to get to a point where those user interfaces are less important, possibly to the point of obsolescence because everything can be straight into our brain, into our central nervous system, into the neurological and endocrinological and psychological aspects of who and what we are, so, we’ll have direct mind-to-mind communication, be able to picture each other in fulsome ways from across the country or from across the world, to download not even the literal sense of how we think of download per se, but to download huge chunks of data and thought.

That’s coming, it’s not super close, but we’re on that path. That opens up a lot of real interesting questions because then the frontier becomes the brain, the frontier becomes the self. Right now, cyber terrorists or hackers are trying to crack our thumbprint. Right now, our thumbprint gets us into our phone. We’re also moving towards ocular technology, right. The technologies of high resolution, which you talked about before will make it trivial for someone to copy my eye-print. Somebody who is just way off, that I don’t even realize is there is getting a picture of my eye in a way that it could in a high resolution way reproduce it, and make sort of ocular authentication completely irrelevant. That’s all trivial and that’s all greatly coming pretty much as fast as ocular recognition technology itself comes.

To me, where it gets more freaky and more interesting is when the brain becomes the final battlefield, is when we move beyond the eye, the thumb, the lettered passwords to where it’s the brain is the true essential self that is somehow unlocking systems communicating externally. Our self representation in the world is largely from our mind and spirit, whatever that is or isn’t, and that is going to be the frontier of hacking and that is going to be the frontier of terrorism. I think that’s where really interesting stuff starts to come, and now I’m going pretty far down the road.

There is a lot of learning to do, and we mysticize and privilege humanity, but we really need to step back and deconstruct it and think that we are just an IO device. Our bodies are our user interfaces, and the fact of when the wind blows, it blows my skin which makes me feel something, which makes things happen in my brain, those are all things that science can get to the point of first understanding directly from wind hitting all the way through the totality of things that you think can feel in a certain way, but the next step is to replicate those things, and whether it be wind on the skin, or the things you’re hearing in your ears or seeing with your eyes.

At the end of the day, that can be chunked down into IO stuff, into data in and data interpreted, and data making systems fire within our system, and science is well down the path of figuring those things out, and, once it’s done, the sky is the limit. Science, technology, it’s been the applied technology that has really driven the digital revolution. The next revolution to come is one that is going to be driven by the science.

Future Leadership in the Design of Personal Computing Devices, November 19, 2015

Mobile is a whole different beast, we have less than a decade now of mobile. We’re still, we collectively meaning the whole, everybody is still figuring it out. Mobile doesn’t lend itself to the point-and-click paradigm that desktop personal computing lent itself to. I’m not going to make the case that the things Apple is doing or any of the manufacturers are doing are correct, but I think it’s just a new animal.< They’re saying “Here’s all these best practices, why aren’t they there?” Those are old practices and we need to really reinvent what mobile computing looks like, taking lessons where they’re appropriate but... I don’t know man, the point and click, that whole frame isn’t relevant and you have a tiny bit of pixels when you’re dealing in direct manipulation. Even on the hardware side, the whole Apple Watch thing now, to me that is just one of the many gyrations of what does mobile computing truly look like? Because I don’t think the form factor is correct of a mobile phone. I also don’t think the watch form factor is correct. We’re trying to figure all of this out on the hardware and the software side. In terms of Google, yeah, if there’s a mainstream consumer tech company that I’m going to buy the stock of it’s going to be Google. I’m very bullish on Google for a lot of different reasons but on the design side I don’t know. They’ve never been great at design, they’re really engineering-driven. Their newest Nexus phone just came out and it was produced by a different hardware manufacturer. Whereas Apple controls their hardware, controls their software, the design that emanates for that Apple takes credit for. Google can’t take credit for those. The phone is really beautiful but it’s not Google, it’s this other hardware manufacturer. The degree to which Google’s going to be a design leader and/or practice exceptional design, I’m not sure. It’s never been a staple or a hallmark. A big picture of what’s happened is that the decay of Apple over the last 5 years has just brought them back to the pack. Now, who’s the design leader? I don’t know. I don’t know that there is a leader, they’re all kind of similar-ish. Nobody is this perfect … Apple used to be this clear cut above. There ain’t the clear cut above anymore.

The Future of Personal Computing Ecosystems, August 20, 2015

Look at the history of corporations, they all die, they all go away. None of them make it. If you look at the biggest companies, like an Andrew Carnegie, they don’t exist anymore. They die, despite being, at certain points, the biggest and most successful companies in the world. That’s because they’re born of a certain time and place, with a certain vision, carving out a certain space in the world. As time passes, the impact of that space, the degree to which people desire that space waxes and wanes. The more time that passes, the more it’s on the wane side.

Apple is a company that I don’t remember their initial mission statement, but it boiled down to putting computers in everyones living room. Taking these giant machines for processing and make them a personal and part of peoples everyday lives, that’s a mission that’s been addressed a long time ago. Whereas Google, their mission of organizing the worlds information … information applies to DNA, information applies to all kinds of different things. Even though Google’s first manifestation was in the context of a search engine, from the very beginning their vision for what they were trying to achieve in the world was much bigger.

I think there are still exciting things for Apple to do. It would be great if Apple could solve the personal computing ecosystem. There’s a gap right now where we’ve got the watch, we’ve got the iPhone, we’ve got the iPad, we’ve got the laptop or desktop computer, we’ve got the devices in our cars and in other places, wearables that are all part of this. It’s really clumsy. There’s too many devices, they don’t work that well together. There’s still a lot to be done in that space, and I do think Apple’s the right company to do it. The question is, do they have the leadership vision present to do that? I think the Jony Ive fan boys would say yes. I’m not so sure though. I’d like to see them do it because I own Apple devices, I’ve invested a lot of money in the iTunes store. I’d like this ecosystem to continue. There’s a big opportunity for it to really up level. I hope Apple does it.

I increasingly think it’s more likely that it’s going to be some kind of disruptor. I don’t necessarily think Google’s the one to do it, because Google’s excellence is not in design ecosystems, Google’s excellence is in engineering. On the design side, more simple, straightforward, not from a design perspective, but from an overall business model prospective, in ways that are more open but don’t necessarily result in a great user experience. It may be another company entirely. Going back to Amazon, it might be Amazon, although I don’t think it will be them either. I don’t know who it will be. There’s a big opportunity here, and it is one Apple can take advantage of. The question is will they? Your guess is as good as mine.

Does VR Live Up to the Hype?, June 18, 2015

Will this [virtual reality] wave live up to all the promise? No, it certainly won’t. It’s a cool gadget. Where the technology is now it’s something where you use it once and it’s sort of amazing. I use it twice or three times and it starts to get stale. There’s a novelty aspect to where the technology is now. It’s cool that they’ve got it where it is, but beyond that there’s not a whole lot of there there. We have in our five senses such high fidelity input devices, and the fidelity on these cutting edge virtual reality devices is just nowhere near that. It’s giving us a simulacra of something else in a way that is not at all maximizing the sensorial potential that we all have.

It’s interesting to a point and then at some point what’s the point? Because the technology can’t take us to places where the marketing would promise. Facebook’s big thing is that, oh they’re thinking way out. They’re way outside the box and these are teleportation devices. That is such hipster bullshit. I’m sorry. There might come a day when technology that’s down this kind of a path gets to a point where you could, it’s literally not a teleportation device, but you could market it that way because of the great high fidelity level that it brings two or more people together “in a virtual space,” but it’s nowhere near that now, nowhere near it at all. It’s interesting and I think there’s a place for it. There’s a product category for it, but it’s nowhere near where the hype and the marketing are whatsoever.

I think they’re far-flung fantasies right now. You talk about surgery for example. We want a surgeon with this big, ungainly, heavy, odd thing on their head and physically manipulating someone’s body? That’s crazy. That’s just, it doesn’t make any sense. Yeah, we can dream and say, “Oh, there’s all these interesting things,” but does it really make sense to do those things with this big awkward thing strapped to us? I don’t think so. We can have giant monitors that push the same visual content to us. We an have other input devices for the audio and for the other things and still have our full range of motion and still have our full sense of being.

I think the really exciting things will come farther in the future, but the generation that we’re at now, it’s going to live like a gaming console where it’s something you have at home, it’s something you have in a specific place. It’s going to be kind of geeky. I read one of the articles that you forwarded to me about this, they were talking about protocol for using this. Someone was saying, “Yeah, if you’re the one without the headset, don’t be surprised if you get punched.” It’s your fault, basically. What the hell is that? This device is such that if somebody’s using it, everybody’s got to clear way the hell away or they’re going to get punched or kicked? That’s dumb. We’re coming at a time where we’re living in increasingly smaller domiciles, increasingly smaller spaces. We’re going to put this things on and have us gesticulating around and meeting protocols where we need five feet in every direction. It’s really dumb.

The idea that we’re going to walk around on the street with them? That’s completely idiotic. Google Glass was one of the things that sort of sunk that notion, was having that on your head, and that was really not intrusive at all. These things are horrible. I read one guy was saying the big concern is you have to worry about it being stolen because you’re lumbering around not paying attention to what’s around you with this big expensive thing on your head. Somebody rips it off and runs away. It’s just dumb. At the level that they’re trying to market it and tout it as something like a gaming device. As something an experiential device that people use in a limited, private context, okay. I can see that. Probably not for me, but I grock it and the technology’s going to just get better and better, so the potential of it I don’t think is as grand as they make it seem, but I think it’s the start of something that’s at least interesting and worthy of experimenting with.

Apple Watch Will Be a Failure, June 11, 2015

Apple’s jumped the shark. The idea of these [release] events being memorable and interesting and giant buzz-worthy things are garbage. Apple has settled into the same kind of status that Microsoft has had for decades, of a company that has had it’s best acts in the past and is living off of those past glories and is trying to wrap shit with a bow and tell us it doesn’t stink. I don’t know why anyone cares about these announcements anymore. I certainly don’t.

Consistent with Apple’s vision-less execution, in recent years, they’ve taken [an event] that had real cache, that “one more thing” was exciting. It wasn’t necessarily every time, hint-hint. It was like, “We’ve got something special that we want to do and it’s really going to take your breath away.” They’ve totally piddled that away.

I think they’re just totally out of touch. If you go into Whole Foods in Cupertino, CA, you’re gong to find yourself surround by a lot of people who look like they could and would support the iPhone and the Apple watch. You’ll see a lot of those people. You’ll even see people using both of those devices. That’s the bubble that Apple lives in. I’ve been to that Whole Foods, I’m talking about a very specific place here.

If you go and randomly pick 100 towns in the United States. If you had a random generator and you went into whatever is the closest thing to a Whole Foods in those towns. Most certainly wouldn’t have Whole Foods, right? You’re probably going to end up in more mass market supermarkets and if you observe the people in those places you will immediately realize that there is no market for this beyond the very small-high percent.

Again, what are you creating? The iPhone has penetrated into those markets. You’ll see people who, from a socioeconomic perspective, look like they probably couldn’t or shouldn’t be spending money on that kind of thing, but they are armed with their smartphone. Adding an expensive watch into that ecosystem is just stupid.

Apple’s Watch Signals Decay of the Company, March 10, 2015

More than anything, [the watch] signals the demise of Apple from the standpoint of being a real innovator. Of offering a trailblazing sort of unique solution in the personal computing space. The iWatch is their biggest announcement, the thing they’ve beaten the drum on the hardest since the iPad. What was the iPad, 2010? It’s been five years. They basically had no big announcements.

This one, this is the product that they’re really hanging their hat on. All of the hierarchy is genuflecting and acting like this is the greatest thing since sliced bread. It’s a really bad sign.

Again, I’m sure from a financial perspective, they’re still going to keep selling products hand-over-fist, but what we’re seeing is the real erosion of their position as the leader. Five to ten years ago whenever I would be in a meeting with a potential client, not everyone but most of them ostensibly, they’d say, “We want to be like Apple. We want our stuff to be like Apple stuff.”

Those days are going fast and there’s no sign of them coming back. At the same time, we’re seeing really interesting new things from Amazon, from Google, from some other companies. The things that are more likely to draw attention aren’t coming from Apple. They’re coming from other places which is concerning.

I expect the next big thing to come from, frankly, Amazon or Google. I think those are the two big ones.

Another problem with it too which flows out of what you just said is that the average person can afford it. One thing that, in the past, I liked about being an Apple user along with their great innovation was not everybody have their stuff. I’m increasingly shocked as I go through the world how so many people of all income brackets, of all levels of the socioeconomic strata are carrying around iPhones despite the expense of the device and/or despite the expense of the carrier plan.

That’s not going to be the case with the iWatch and the problem that they have is now they’re catering to presumably just more wealthy people. Watches like that market has a lot of really gorgeous high end well designed stuff. By comparison that the iWatch is a really clumsy, hacky thing.

I guess maybe they can hope that wealthy people want to differentiate themselves against the masses by being the once who are mobile computing with an iWatch as oppose to an iPhone, but if that’s the bet they’re taking, that’s a long one indeed.