Dirk Knemeyer

The future of UX as a discipline

[We at UXnet have] been told that user experience is dead and user experience is a quality, not a discipline, clarifications that are accompanied by fairly consistent and completely unsubstantiated criticisms of UXnet and the things we are doing. So,

Brand experience and hotels

The experience is becoming the brand. People are smart. The days of the marketing and advertising weaving a brand and even making up for deficient products is over. It is all about the experience, the products and services themselves. Traditional